Isuzu Piazza started as a "dream car", a motor show special. But Isuzu were so delighted by Giugiaro's plan for a coupe which would seat 4 adults, they put it into production, seeing introduction in its home market in early 1982, making its way into America later on that year as the Isuzu Impulse.
Great Britain first caught a proper glimpse of the Piazza at the 1985 Motor Show, the result of a fledgling Isuzu Great Britain promoting their "Ace". Based in Ashford, Kent, Isuzu GB's initial import quota was 300 units, with initial interest boding well for the car's, and the company's, future.
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